A strong brand is well-positioned, differentiated, and delivers relevant value. The book "Die großen deutschen Marken 2022," titled "DESIGN. BRAND. INNOVATION," features the most important German brands. The ninth edition, published by the German Design Council, was unveiled on October 7, 2021, at Soho House Berlin, with contributions from prominent figures such as Federal Minister Peter Altmaier and European Commission President Ursula von der Leyen.