KLUDI has reorganized its sales organization in Germany

Menden (September 30, 2024). As part of the strategic realignment to become a complete bathroom supplier, Kludi GmbH & Co. KG has reorganized its sales organization in the German market. The manufacturer of sophisticated bathrooms and high-quality kitchen fittings, which has been part of the international RAK Ceramics Group since 2022, relies on a process-oriented and agile sales organization that is particularly geared towards customer and market needs. The company wants to use this to successfully expand its market position

Showroom opening in Menden and Gernsheim

A new brand showroom was also recently opened at the company's location in Menden (North Rhine-Westphalia, Sauerland). This shows the entire product range for bathrooms and kitchens, with which the company is positioning itself in the premium segment. In addition to high-quality designer fittings, the expanded product portfolio also includes accessories, baths and shower trays, bathroom furniture, bathroom ceramics and push plates for assembly elements. A full Kludi showroom has also been opened in the RAK Ceramics Design Hub in Gernsheim. This is centrally located near Frankfurt am Main in terms of transport and makes the Kludi and RAK Ceramics brand experience holistically available for the first time to the various dialogue groups.

Reliable partner and project business is expanded

"By actively strengthening our sales expertise, we are a reliable partner at the side of the professional sales channel in view of ongoing market and global political crises and at the same time are expanding our expertise in project business," explains Managing Director Harald Hotop, who has been responsible for sales and marketing in the company since November 1, 2023. In total, two strategically important positions for the retail and project business were filled or newly created:

Niklas Kreutz (37) initially supported the sales team as a "Key Account Manager" at the beginning of the year and, as "Head of Sales Germany", is responsible for the proactive expansion of customer relationships with specialist retailers and tradesmen. Kreutz brings his extensive experience as a Key Account Manager at Hansa and Dornbracht to this position.

Patricio Cardoso (49) has been in a management position at Kludi since the beginning of the year as "Head of Project Business Germany" and is continuing to expand the project area both strategically and operationally. Cardoso has many years of expertise in the project business, including through his work at Ideal Standard and most recently at the NFG Group. Together with his team, Patricio Cardoso focuses on actively approaching architects and interior designers, planning offices, the hotel industry and the construction and housing industry.

Another new addition is Maximilian Tsihlis (37), who has taken over the position of regional sales manager central since March 1, 2024. Tsihlis brings with him a wealth of industry experience through his work at TECE, Geberit and most recently the NFG Group.

"In addition, a large number of experts from leading companies in the sanitary industry have been recruited for the sales team, which is particularly important in view of the expanded product portfolio and the broader target group approach," explains Harald Hotop, adding: "We want to create real added value for customers, provide customers with holistic support in their decision-making processes and do so with an extensive product range and excellent consulting expertise that clearly highlights not only the product functionalities but also the customer benefits. The new sales team has set the course for us to look to the future together and successfully."